Rock and Roll Wine: Doobies and Whitesnake

(Editor’s Note: This post was written by our L.A. correspondent Randy Fuller, who operates a cool blog about wine called Now and Zin.)

Every time I go to the supermarket I am struck by the music that’s piped in for my shopping pleasure. Nowadays it’s usually the kind of music I remember going underground for as a kid, the kind I had to keep hidden from my parents, the kind that I just knew would brand me as “cool” if I embraced it.

The reality is, I never got too far underground where I grew up, my parents didn’t really care very much about what I was listening to and the “cool” thing never seemed to take.  The latter item is a judgment call, but I think my family and friends would vouch for my lack of “cool” in my teenage years, maybe even today.

Today all those underground cheap thrills serve as an aural landscape for shopping.   Personally, I like a little Jimi Hendrix while I’m picking out what cereal to buy.  I don’t even mind when people can overhear me singing along, “Move over, Rover, let Randy take over.”  I guess I’ll just never be cool.

Fittingly, a rock and roll wine event comes to the grocery store in West Hollywood Thursday afternoon.

B. R. Cohn is not only a winery owner, but a rock and roll manager.  He has put in around 40 years as manager of the Doobie Brothers.  His Doobie Red is a blend of Bordeaux-style varieties sourced from the North Coast appellation.  It’s aged in French oak, has 13.9% abv and sells for just under $20 a bottle.

To herald the release of his 2008 vintage of Doobie Red, Cohn and members of the Doobie Brothers will make an appearance at the Pavilions Supermarket in West Hollywood Thursday, June 17th from 1:00 – 3:00 p.m.  You’ll be able to pick up a bottle right there and have it autographed while you wait, no doubt with the Doobie Brothers trickling down from the speaker above your head.

Cohn’s website states that a portion of the proceeds from Doobie Red go to veterans’ charities and other charitable organizations.  Doobie Red was originally produced in memory of Keith Knudsen, longtime drummer of the band who died in 2005.

All 90 acres of Cohn’s vineyards are sustainably farmed, and select blocks are farmed organically. The winery is located just north of Sonoma in Glenn Ellen, CA.

Eighties hard rock hair band Whitesnake will soon have their own brand of wine for their fans to drink while rocking out to their music.

Healdsburg, California, winemaker Dennis De La Montanya has partnered with the rockers to produce Whitesnake Zinfandel 2010.  The wine will be in stores in July 2010.  It will be no surprise to find that it’s a deep purple wine, good for both Saints and Zinners.

Band member David Coverdale says, “It’s a bodacious, cheeky little wine, filled to the brim with the spicy essence of sexy, slippery snakeyness.”  Top those tasting notes, Robert Parker.

MP3: “Listen To The Music” by the Doobie Brothers

MP3: “Here I Go Again” by Whitesnake

B. R. Cohn Winery official website

De La Montanya Winery official website

Randy Fuller’s Now and Zin wine blog

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