Archive for Adam Merrin

SXSW Interview: The 88

Posted in SXSW with tags , , , , , , , on March 14, 2010 by 30daysout

No rock band around exemplifies the marriage of old and new like The 88, a foursome from Los Angeles. Vocalist/guitarist Keith Slettedahl, keyboardist Adam Merrin, bassist Todd O’Keefe and drummer Anthony Zimmitti formed the unit in 2002 and they play catchy power pop that reminds one of the heyday of the British Invasion.

But they’re completely 21st century – The 88 have used the internet to market their three indie releases and their sole major-label album Not Only … But Also. And they’ve gotten their music where people can hear it, which is on TV and in the movies. Their songs have appeared on “The OC,” “Grey’s Anatomy,” “Laguna Beach,” “Gossip Girl,” “Weeds” and “One Tree Hill” among others.

The 88 also wrote and recorded the theme song for NBC-TV’s comedy series “Community.”   Their song “Coming Home” has been used for national TV spots by Sears and Target, and their music has appeared in movies like Failure To Launch , You, Me and Dupree and Ira and Abby.

Currently they’re touring behind rock legend Ray Davies of the Kinks, and the 88 (with Davies) will perform at a SXSW showcase on Thursday at La Zona Rosa.  Davies usually does an acoustic set then The 88 joins him to perform Kinks classics.  We caught up with Adam Merrin:

30 Days Out: You guys seem to be one of the hardest-working bands around … can you tell me a little about how you got noticed, and what were the biggest obstacles you faced in getting started?

Adam Merrin: When The 88 first started playing live, we booked as many shows as we could around the Los Angeles area. We put up fliers and posters at all the local coffee shops, record stores and restaurants. One thing that worked extremely well for us was making CD samplers that we would hand out at local shows. We would also include fliers for our next show inside the CDs which definitely helped bring people out to see us play. We made thousands of those, and they were a lot more fun to give to people than fliers that would get thrown on the ground.

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