This week we’re going to double up our reviews of old records and run a few more of these features than usual, all to help promote Record Store Day, which is Saturday. Independent record stores are dying on the vine, on this day (at least) go on out and show ’em that you love them by purchasing some vinyl. A few of us are lucky enough to live in a place where there are a handful of record stores – the one I’m going to on Saturday (Houston’s Cactus Records) is the place where I bought many LPs back in the 1970s.
I didn’t buy either of these albums at the record store, but I dug ’em up out of my big sister’s bedroom. She always was a dedicated follower of fashion, and once a pop group had a hit single or album she usually jumped on the bandwagon. So in many cases she has the album that came out after the big hit … which is pretty fascinating in itself, I guess.
Like today’s entry: II X II by the Cowsills, released in 1970. Many people consider this album to be one of the group’s finest, even though it was a so-called “experimental” album (which in those days, meant “psychedelic.”) You know the Cowsills: they were a singing family from Rhode Island complete with Svengali/manager dad, singing mom etc., and they’re best known for a handful of pop hits including “The Rain, The Park and Other Things” (1967), “Indian Lake” (1968), “Hair” (1969) and so on. They were the real-life inspiration for the TV series “The Partridge Family,” and they were actually going to play themselves on TV until the clan learned producers wanted to replace the singing Cowsill mom with actress Shirley Jones.
As with all pop groups, the gig got a bit old when the hits stopped comin’, and around 1969 everyone was listening to albums anyway. Now unlike the TV Partridges, the Cowsills could actually play their own instruments. Brothers Bill and Bob Cowsill wrote the bulk of the band’s material, which kind of fit a lightly rockin’ folk-rock groove. When it came time to record II X II, everyone in the band felt it was time to break away from the pop image with material that was a bit more mature and introspective. So here you go: the title song which kicks off the album, is a kind of sci-fi Utopian fantasy that puts the Noah’s Ark concept on a groovy starship going to another planet to start a new peaceful civilization, or something.