Archive for Long Road Out of Eden

Who’s Crying Now? Journey, Eagles and Wal-Mart

Posted in News with tags , , , , , , , on June 10, 2008 by 30daysout

 

There really is nothing fancy about Wal-Mart. People don’t care what they look like when they go shopping there, prices are low, and if you can find a family of four with a full set of teeth at the store by my house, I’ll buy you lunch. But somehow, the nation’s No. 1 retailer has become the venue of choice for classic rockers to sell their product.

We here at 30 Days Out laughed when The Eagles (we mostly made fun of Don Henley who hates corporations who make money, except when it serves his interest) said they were only selling their first album in nearly 30 years, Long Road Out of Eden, exclusively at Wal-Mart and Sam’s Club. Several million copies later, the joke is on us. Now Journey with new lead singer Arnel Pineda, and later this year, AC/DC will be hawking their stuff in the land of the dentally challenged.

Although we laughed, the business model is genius. Wal-Mart is hyping these releases like they are the Second Coming with big displays and videos playing all over the store. There is no way these guys (maybe the Eagles would) get this type of coverage if they were in every store. They would end up, as Billy Joel once said, “in the discount rack like another can of beans.” 

It’s nice to see the classic rockers getting over. A lot of these guys are still making great music, and most of them are never heard because radio refuses to play their new stuff and record companies fail to promote them properly. So bands like the Eagles and Journey decided to go where their demographic shops. Pure genius. As for Wal-Mart, it might single-handedly save the CD.  Don’t Stop Believin’.

 MP3: “Don’t Stop Believin'” by Journey (2008 version)