The South by Southwest music conference is a big event every year in Austin that masquerades as an important opportunity for music industry types to get together, discuss their business and get exposed to a few new acts. What it really is – and it shall hereafter be referred to as SXSW – is a huge-ass party with more than a thousand music acts playing nearly continuously for about four days. Big Fun.
Over the years we’ve covered this event for various news media outlets, but we stopped doing that about 10 years ago. Now we just go for the free, unofficial “side” events (also known as day parties) that are way more fun than the official SXSW-sponsored events. Plus they almost always have free beer. If you’re lucky (or get there really early) you might get a cup or two.
The Gaslight Anthem, 2008
So we’re going over to Austin next week. My advice has always been to make a plan, pick a few must-see acts and just “go with the flow.” Last year we parked the car and heard a band playing. Just a few steps, and we’re watching the Gaslight Anthem. Take a look at the crowd in the photo … you wouldn’t see that for this band today.
And that’s really why you go to SXSW, to discover new acts that you really like, and who might sooner or later (or never) become big stars. Oh sure, we had a blast when the Stooges played in 2007 and when Rock and Roll Hall of Famer Mick Jones of the Clash returned last year with Carbon Silicon – and this year the big rumor is a possible appearance by Metallica – but that sort of stuff is actually a sideshow.
30 Days Out 