Archive for The Mothers of Invention

Sampler Daze: Warner/Reprise Loss Leaders, Part 1

Posted in Lost Classics! with tags , , , , , , , , on August 29, 2009 by 30daysout

songbook recshow

For my money, these were the best major-label samplers of the 1960s and 1970s.  Warner Bros. and Reprise (the label founded by Frank Sinatra) was the place where you could find Frank, Dean Martin, Sammy Davis Jr., Trini Lopez, Miriam Makeba and so on.  But sometime around 1967 the label started to get hip, when it produced the debut album of a San Fransisco band thought to be “unmarketable” – the Grateful Dead.  Warner/Reprise signed people like Arlo Guthrie, Joni Mitchell, Van Dyke Parks and Randy Newman, and experimented with rock acts like the Kinks, the Fugs and Frank Zappa’s Mothers of Invention.  Then it took a chance on a dude who was getting popular in England but hadn’t yet made a dent in the States: Jimi Hendrix.

So the freaks were lovin’ Warner/Reprise, and in 1969 the label decided to put out its first two-LP sampler, The 1969 Warner/Reprise Songbook, with 23 artists ranging from Hendrix and Zappa to Van Morrison and the Everly Brothers.  The liner notes explained, “We have put this double album together not only for our own enjoyment  … but hopefully to win new friends for some very creative people.”

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